Website structure setup for SEO-friendly architecture

Website architecture is the foundation of your website.

 It impacts website indexing and crawling.

It makes your website more user-friendly by providing proper navigation.

It has a HUGE impact.

What is website architecture in SEO?

The website architecture is a structure of how pages are interlinked. In other words, how your website’s homepage is connected to every page available on the website.

The website structure can impact your website indexed and ranking.

Importance of website architecture in SEO

Knowing website structure is useless until you know about how Google indexes your website.

There is a huge library of information in search engines. And the information is stored in many forms like texts, images, or videos. That is called Google’s index. When you search for something on Google, the information comes from it.   

Now, let’s see how your website will be stored in Google’s index.

When you submit your site to a search engine, it runs specific software to scan your website. The software is called robots (or also known as “web crawlers”).

  When robots or crawlers visit your site they download WebPages for the indexation process. It follows each link available on a page.

The links or hyperlinks available on pages help web-crawlers navigate to other pages. When your page linking is not proper, the crawlers find it hard to find abandoned pages.

So, website architecture plays an important role in indexing and ranking your site. If you are an SEO expert or blogger don’t underestimate the website architecture.

website hierarchy for website architecture

Best practice to create SEO-friendly website architecture

When we talk about SEO-friendly website architecture, we understand it by crawler-friendly website architecture.

Crawler-friendly architecture means the links on the pages are formatted in a way that helps the crawler to scan and index your website.

If some of your website’s pages are not linked or linked to 6-7 clicks away from the homepage it is not at all an SEO-friendly architecture.

You need to create website architecture in such a way that not only crawlers but also users find it easy to get any information.

Use “flat website architecture”

Flat architecture means the user can find any pages with minimum clicks.

In other words, every page available on your site should be at minimum crawl depth. Crawl depth (or also known as “click depth”) is the maximum click-distance between pages and homepage.

It is the best practice is the crawl depth should not be more than 4.

The more complex your site architecture, the less it would be SEO-friendly.

Bad or complicated website architecture

Keep it simple.

If you have less than 100 or 150 pages on site it is not so important.

But, when your site grows you need to make it simple.

Simplicity makes a huge difference.

Flat website architecture Example

Let’s see an example of flat website architecture.

The flat website architecture makes it easier for crawlers to find and crawl pages.

flat and simple website architecture

The flat site architecture makes your website more user-friendly.

 The deepest content of good flat website architecture is no longer than 4 clicks away.

Avoid Deep website architecture

Deep website architecture means the WebPages on a website are more than 4 clicks away.

It is harmful to SEO.

deep website architecture

And sometimes, users also find it hard to navigate and get the information.

The deep website architecture affects a crawl budget.

Website hierarchy

Before you start creating a website or blog, it is important to plan your content categories and the number of pages.  

Create a site hierarchy and stick to it.

Site hierarchy can be created based on categories, types of service, or anything. Divide your content into categories and sub-categories.

Use SEO-friendly URL structure

Instead of using a plain URL, use the custom URL. 

In short, your website URLs should mention categories and sub-categories.

Benefits of SEO-friendly flat site architecture

Mainly, there are three advantages to having a flat website architecture.

  • Optimized crawl budget

Crawlers crawl websites for a certain time allotted per session.

  The optimized architecture helps crawlers crawl a website.

  • User-friendly website

When users find your site friendly and easy to find information, they are more likely to visit your site again and again.

It results in a reduced bounce rate if the content is engaging.

  • Link juice flow

When your content pages get backlinks their authority gets improved. the link juice flows from high authority pages to low authority pages linked with it.

Website architecture tools

Screaming Frog:

Screaming frog is one of the best tools for analyzing website architecture. It generates your site architecture in forms like crawl tree graph, directory tree graph, force-directed crawl diagram,…                                                                                                  

Metaforensics allow you to scan up to 100 pages to scan for free. It is an SEO audit tool. It generates internal link structure analysis visualizations and a radar chart for more information.


“YOU can’t Build a GREAT building on a WEAK Foundation.”

The website architecture should be a priority before publishing the first POST.

Make your foundation strong and build a GREAT website.

let’s conclude the entire post in short.

  • Use flat website architecture
  • Avoid deep site architecture
  • Use the website hierarchy and stick to it.
  • Use an SEO-friendly URL structure.
  • Avoid silo effect of proper internal linking.

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